Film
/
Brand
/
Fashion
JUST DON: PEPSI
(
2
)
/ About the project
For Pepsi’s 2024 Dig In Day, we partnered with Don C and Just Don to create a 30-second, tailgate-themed campaign spot promoting their limited-edition collaboration with Pepsi. I co-directed and co-led the production, supporting the creative direction from concept through post.
The spot combines clean product visuals, wardrobe details, and classic tailgate elements to highlight the collection in a fast, energetic format built for social. I handled editing, color, sound design, and post-production, shaping a cohesive look and rhythm tailored for vertical delivery.
The final piece was posted on Pepsi’s main Instagram and played on a loop throughout their Dig In Day event activation.
/ Credits
Client:
Pepsi & Just Don
Role: Co-Director, Cinematographer, & Editor
/ Year
2023
