JUST DON: BULLS

For the release of Just Don’s new Chicago Bulls hat, we created a 30-second narrative spot inspired by a real moment: a kid’s hat flying off in the street and a car stopping to return it. We rebuilt the scene with a small, agile crew, leaning into simple, clean blocking and motion to capture the spontaneity of that memory.

I co-directed and co-led the production, guiding the visual approach and on-set execution. In post, I handled editing, color, and sound design, shaping a tight, cinematic piece that highlights the hat through storytelling rather than product shots.

The final spot was delivered for Just Don’s marketing rollout around the Bulls collaboration.