CUBE

For Cube’s crypto-focused marketing campaign, we created a branded skate film featuring real Chicago skaters at iconic spots throughout the city. The goal was to ground the brand in authentic culture — highlighting movement, community, and the rhythm of Chicago’s skate scene rather than relying on traditional tech-forward visuals.

I served as cinematographer and colorist, shaping the look and visual language of the piece through expressive handheld coverage, dynamic motion shots, and a color grade that emphasized texture, grit, and realism. The final spot blended skate energy with a contemporary branded aesthetic to support Cube’s larger marketing rollout.